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    White Goods Manufacturers’ Association of Turkey, whose acronym is TÜRKBESD, was established in 1986 as White Goods Manufacturers’ Association (BESD) by the leading white goods companies of the sector. In 1999, following its membership to the European Union’s senior organization of the field APPLİA ( Home Appliance Europe), the association received permission to use “Turkey” in its name through a Cabinet of Ministers decree, and changed its name to White Goods Manufacturers’ Association of Turkey (TÜRKBESD). Currently, the association has ten members: Arçelik, B/S/H, Candy Group, Dyson, Electrolux, Miele, Samsung, Versuni, Vestel and Midea Group Türkiye. The association represents approximately 90-91% of the sector. Additionally, TÜRKBESD represents Turkey at APPLİA (Home Appliance Europe), which is a platform where home appliance manufacturers in the European Union come together to make decisions. The efforts in the EU are pursued through this membership, and specialist technical personnel of the member companies participate in the technical committee works of the said organization. When needed and requested, the association makes statements to the relevant ministries, NGOs and media.
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    White Goods Industry, included in the scope of electricity appliances as well as durable goods, possesses a wide range of products due to the varying technologies it incorporates. Refrigerator, deep freezer, washing machine, dryer, dishwasher and oven are regarded as the six main products whereas durable goods such as cookers, vacuum cleaners, toasters, food processors, fruit presses, blenders, and mixers are included in the small home appliances category. Products such as air-conditioners, water heaters and water purifiers are also counted among the electricity home appliances. With its production capacity of 25 million units and actual production of 21 million units, the white goods industry has become a significant focus of production in the last 10 years and Turkey has become the LEADING country in Europe in the white goods sector. The industry, having achieved 14 million units in exports, is exporting 70% of its manufacture to more than 100 countries in such markets as European countries, neighboring countries and Africa. The Turkish market used to sell 2 million units in domestic sales in the 1990s; however, in the last 5 years, domestic sales have gone up to 5 million units and achieved another record by rising up to 6.5 million units by the end of 2011. The white goods companies operating in Turkey are making significant investments in the R&D (Research and Development) area and they are able to achieve success in the world as a result of the competitive power they gain through these investments. In the last 10 years, improvements in the energy efficiency of the products have reached up to 65%. The white goods sector also strikes out with the number of its patent applications. Having assumed a leading position in many white goods categories, Turkey is making a significant impact in the world with the washing machine that consumes the least water, the dishwasher that washes fastest and consumes the least water, the refrigerator and tumble dryer that consumes the least energy, the most silent washing machine, dishwasher and oven.
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PRESS RELEASE
05.05.2025 | Press Release

TÜRKBESD Press Release_05 May 2025

TÜRKBESD Announces 2025 First Quarter Results:
Challenges Deepen in Both Export and Domestic Markets

 

The White Goods Manufacturers Association of Turkey (TÜRKBESD) has released the sector’s first quarter results for 2025. Domestic sales fell by 15% while the contraction trend in exports continued. The weakening of the domestic market and rising tensions in global trade were highlighted as factors increasing the sector’s vulnerability. TÜRKBESD emphasized the urgent need for structural measures to support domestic demand and policies to safeguard competitiveness in foreign markets in order to preserve production strength.

Representing leading domestic and international manufacturers and importers including Arçelik, BSH, Dyson, Electrolux, Haier Europe, LG, Miele, Samsung, Versuni (Philips) and Vestel, TÜRKBESD shared its assessment of January–March 2025 results. According to the data, domestic sales declined by 15% compared to the same period last year, while exports decreased by 3% in unit terms. Total production contracted by 4%. In March specifically, weak momentum continued: domestic sales dropped 17% year-on-year, exports showed a limited 2% increase due to base effects, and production volumes fell by 6%.

The three-year decline in exports continues to threaten Turkey’s strong position in the global white goods industry. 2025 marks a year where challenges are deepening in both exports and domestic demand. While strong domestic sales had previously offset export losses, the domestic market has now weakened further. Heightened trade tensions in major markets, including the United States and China, are amplifying uncertainties. Shrinking export markets and rising cost pressures are increasing the industry’s fragility, underscoring the urgent need for structural policies to support both exports and domestic demand to safeguard production capacity, competitiveness, and employment.

 

Protecting Competitiveness in Export Markets is Critical
With 32 million units of production capacity, 22.5 million units of export capacity, and 60,000 direct and 600,000 indirect jobs, the white goods sector remains one of the key drivers of Turkey’s economy. Highlighting that 75% of Turkey’s white goods exports go to the European market, TÜRKBESD President Gökhan Sığın said:
“Exports redirected from China to the European Union could cause further market share losses for our sector in Europe, which is our primary export market.”

Sığın noted: “Alongside continued global demand contraction and growing trade tensions, cost increases in key inputs such as steel and plastics—driven by protectionist measures—are making our sector more vulnerable to risks. These developments are weakening our sector’s strong contribution to Turkey’s value-added production and exports.” He underlined that maintaining a sustainable cost structure is essential for long-term growth and stability, noting the critical role of export support mechanisms such as the Inward Processing Regime (IPR). Sığın stressed that strategic steps to protect and recover market share abroad are of vital importance.

 

Call for Incentives for Energy-Efficient Products
TÜRKBESD Vice President Fatih Özkadı emphasized that the widespread adoption of energy-efficient products is a key factor for both economic and sectoral sustainability:
“As a sector, we continuously develop and introduce more energy-saving products through technological advancements and innovation. These products not only conserve natural resources but also benefit consumers’ budgets. Greater adoption of energy-efficient products will not only increase Turkey’s annual energy savings and optimize resource use but also strengthen production in our sector and boost export potential as a critical lever.”

Referring to a recent study, Özkadı noted that refrigerators—operating continuously—now consume 16% less energy compared to 2014, despite a 10-year period in which refrigerator capacities increased by 18%. “This saving in just one product group represents a major achievement for all of us,” he said. “In this context, incentives such as tax reductions or financing support that facilitate consumer access to energy-efficient products would provide valuable contributions to our national wealth by supporting both environmental sustainability and economic efficiency.”

 

Domestic Market Vitality as a Pillar of the Sector
High credit card interest rates, which remain elevated in parallel with policy rates, have become a critical factor affecting consumer purchasing decisions, particularly for essential household products such as white goods. TÜRKBESD Board Member Semir Kuseyri stated:
“Keeping credit card interest rates at reasonable levels and expanding installment options to support consumer purchasing power will help sustain domestic demand dynamics.”

He added: “The vitality of the domestic market is extremely critical, as it balances persistent declines in exports and helps protect production and employment. Every constructive measure that supports consumer purchasing power and domestic demand, while strengthening our export competitiveness, will have a positive impact both on our sector and the national economy.”

 

Input Costs Create Pressure
TÜRKBESD Vice President Mehmet Yavuz emphasized the strategic importance of various flat steel products, which account for approximately 17% of total costs in the white goods industry. He noted that trade policy investigations targeting steel products have become increasingly critical:
“Anti-dumping investigations, which started with hot-rolled flat steel, have expanded to include stainless steel, galvanized, and coated sheets. These measures increase input costs and place significant pressure on our sector’s competitiveness. Furthermore, some of these products cannot be substituted with domestic production, as they require specific qualities and dimensions that are only available through imports. Therefore, it is of great importance that trade policy investigations are conducted in line with sectoral needs and the overall interests of our national economy.”

Yavuz concluded: “Our sector, with its strong contribution to value-added production and exports, is one of the main drivers of economic growth and industrial development. For this reason, we believe it is essential to avoid measures that increase production costs and create inflationary effects by putting pressure on user industries. We expect trade policy practices to prioritize public interest while supporting industrial production.”

 

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